A lot of history.
The Sharper Lens Photography Services was founded by Michael Earp. It is the culmination of years producing high quality photographs for use in display advertising and product photography.
Following in his father’s footsteps, Michael Earp was to begin his pursuit of high end photography as was needed by his electronic distribution business that he founded. Back then (1968) photography was all film and even though it was a drawn out process to photograph products, he accomplished producing high quality photographs suitable for magazine adds and display advertising. Even in 1968, Michael knew that the better looking product photograph would be the one product to get the best attention.